branding

In my book, branding comes second only to digital design. It's not just a mark, but a look, a feel, an emotion. When creating a brand there is so much personality to convey. Question, research, conceptualize, sketch - not much room for shortcuts. As the first impression of not only who a company is, but how trustworthy they are, a brand plays an essential role in every business, and I treat it like so.